One Piece for You!
9.12.2011
Brändi sai nimeä nopeasti sosiaaisessa mediassa ja vuonna 2010 merkistä tulikin suuri trendi-ilmiö Scandinaviassa. Tänä päivänä merkin tunnettavuus leviää maailmalla kovaa vauhtia ja jopa Kate Moss, Paris Hilton ja David Beckham ovat hankkineet omansa niille laiskoille iloille kotona.
“One early Sunday morning in 2007, Henrik, Knut and Thomas, three Norwegians in their twenties, fantasized about the ultimate chill-out wear that would be perfect for a lazy day at home.
They all agreed on the merits of the sweatsuit for recovering from a night on the town. “But without the tight waistband and the pressure to go jogging,” Thomas said. Knut had been staring at a light bulb when, eureka, it all became clear:
“Why not sew together a hooded sweatshirt and a pair of sweatpants? Let’s make it so big that no one in their right mind would think of working out.”
“If we can skip the waistband, I’m all for it,” said Thomas. “But how are we going to get into it?”
“No sweat,” replied Henrik, “we’ll just put in a big zipper.”
For two years they sold the OnePiece to friends and marketed it to high-school seniors in Norway. Then, in autumn 2009, some bloggers wrote about how much they loved the OnePiece, which triggered other bloggers to rant about how much they hated it. Fuelled by massive debate in social media, the OnePiece Jump in became a huge trend in Scandinavia in 2010, and is now catching on in England and other European countries. Kate Moss, Paris Hilton, David Beckham, Jude Law and Sadie Frost are just some of the celebrities who own the jumpsuit.”
As the holidays are approaching, this request came at a perfect time. I of course replied that I would love to receive one item for myself, but I asked if one of my readers could win one as well? Luckily, they replied positively:) So now you, my lovely readers, can win one as well!